LOUISE DODDS

Louise Dodds is an experienced and award-winning Marketeer and Event Director. She has extensive experience helping rightsholders, governing bodies, organising committees, and iconic brands such as Red Bull, Bacardi, Ray-Ban, Birmingham 2022 and The Jockey Club to create inspiring and memorable experiences, and integrated campaigns to grow market share and bring their brand promises to life. As Marketing Manager and Head of Events at Red Bull Louise was responsible for the success of many of the iconic brand projects such as bringing the Red Bull Flugtag and Air Race to London for the first time and launching the Red Bull Soap Box Race in the UK. She gave 'wiiings' to the UK action sports programme taking over city centres and unique venues with innovative BMX, Skateboarding and Snowboarding contests, built the sponsored athlete rostrum and helped to shape their pioneering content marketing output.

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After a successful career at Red Bull, Louise moved agency side to leading Sponsorship, PR and Experiential agency Capitalize (now known as Alter), as Associate Director for Experiential. After significantly growing key experiential accounts Louise was promoted to Client Services Director, working across all departments and clients, championing best practice and  driving excellence in client servicing. Recognised as one of the experiential industry pioneers, Louise was named by Campaign Magazine in the Experiential Club of leading experts.

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In 2021 Louise joined the organising committee for the Commonwealth Games, to lead the Spectator Experience strategy for Birmingham 2022, as Head of Event Services. She is currently Marketing Manager at Cheltenham Racecourse and a NED of the National Governing Body for Welsh Rowing. Louise is a Fellow of the Chartered Institute of Marketing and has a CIM Diploma in Professional Digital Marketing. She lives with her husband and their three children in the Cotswolds, which she loves exploring, especially by bike, SUP and foot!

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