HOW I WORK
Louise works as a consultant on a day rate, or on a fixed term contract basis, subject to the requirements of the brief. All briefs are different but a typical project process looks something like this.
Define the challenge, the audience and project parameters. What does success look like?
Brand audit and market research. What’s the compelling insight?
Collaborative idea generation focused on the target audience and the brand truth. What’s the big idea?
Detailed planning and feasibility study to build a comprehensive project plan. How will the project be delivered?
Checking plans against the brief, refining ideas and tactics, testing. What will we do if….?
World-class execution. Increasing the target audience’s love for your brand, event or organisation. What do you want the headlines to be?
Capture successes and learnings. Were the project aims met?