HOW I WORK
Louise works as a consultant on a day rate, or on a fixed term contract basis, subject to the requirements of the brief. All briefs are different but a typical project process looks something like this.
01.
The Brief
Define the challenge, the audience and project parameters. What does success look like?
02.
Discovery
Brand audit and market research. What’s the compelling insight?
03.
Ideation
Collaborative idea generation focused on the target audience and the brand truth. What’s the big idea?
04.
Planning
Detailed planning and feasibility study to build a comprehensive project plan. How will the project be delivered?
05.
Refinement
Checking plans against the brief, refining ideas and tactics, testing. What will we do if….?
06.
Delivery
World-class execution. Increasing the target audience’s love for your brand, event or organisation. What do you want the headlines to be?
07.
Evaluation
Capture successes and learnings. Were the project aims met?
