HOW I WORK

Louise works as a consultant on a day rate, or on a fixed term contract basis, subject to the requirements of the brief. All briefs are different but a typical project process looks something like this.

01.

The Brief

Define the challenge, the audience and project parameters. What does success look like?

02.

Discovery

Brand audit and market research. What’s the compelling insight?

03.

Ideation

Collaborative idea generation focused on the target audience and the brand truth. What’s the big idea?

04.

Planning

Detailed planning and feasibility study to build a comprehensive project plan. How will the project be delivered?

05.

Refinement

Checking plans against the brief, refining ideas and tactics, testing. What will we do if….? 

06.

Delivery

World-class execution. Increasing the target audience’s love for your brand, event or organisation. What do you want the headlines to be?

07.

Evaluation

Capture successes and learnings. Were the project aims met?

Louise Dodds Birmingham 2022